'The Purge' poster analysis

The colours used in this poster are very dark, with the majority of the poster being in black or dark grey with a slight hint of purple towards the bottom of the poster. This suggests that the film is going to be of a dark theme and also that it could be set during the night. All of the writing on the poster is in white or grey so it is easy to read and contrasts with the black. The title ‘The Purge’ is written on the left of the poster and is partially over the mask’s cheek. There is also the slogan ‘One night a year, all crime is legal’ above the title. This gives an impression to the audience that during this film scary, repulsive things are going to happen. It also tells you that it is ‘from the producer of Paranormal Activity and Sinister which will draw consumers who enjoyed those films, therefore advertising to a wider audience. The poster also tells you that the film is coming out May 31^st.

The image is a partial close up of a creepy, smiling mask. There is a shining, almost metallic finish, on the mask reflecting the light; it is the only white on the poster. You can see the person who is wearing the mask’s eyes but that is all you can see of the real person. This gives a sense of mystery and unknown as the man is covering the majority of his face with a mask. The creepy look of the mask also hints at this film being in the horror genre.

How this will help me make my thriller opening:

This research has allowed me to see what is commonly shown in a film poster. This will help me as the poster gives an idea of how to suggest things without giving away the plot therefore, helping me know how to suggest ideas in my film opening without giving away too much.